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Strategic Standardization & Platform Management - SS 2019

Strategic Standardization & Platform Management -
Lecture and Tutorial
Event
Type
Period
Day/Time
Room
Lecturer
0832 L 274
VL (2 SWS)
10.04.2019 - tba
Wednesday
12 - 2 pm (c.t.)
BIB 014
Prof. Blind
0832 L 275
UE (2 SWS)
30.04.2019 -
tba
Tuesday
2 - 4 pm (c.t.)
BIB 014
External speakers

Content

Standards and standardisation are ubiquitous. Successful examples are mobile telephones, which experienced rapid diffusion in Europe by benefiting from the timely release of the GSM standard, and laser technology, for which the German industry via early standardisation achieved a leading position both in Europe and worldwide.

We are aware of some of these standards like standardised paper sizes, standards in the www, plugs and sockets of electronic equipment, bolts matching nuts etc.. Other standards we may not be aware of like standards for the height of steps on a flight of stairs or standards for the safety of playground equipment.

Even though we might not be aware of all types of standards they both have an impact on our modern life and at the same time are important tools of strategic entrepreneurship as well as relevant for industry at large, policy and society.

In this respect, the relevance of standards can take many forms. Some are elements of the technical infrastructure of our society. Other standards facilitate the exchange of goods and services. Yet other standards provide users with a common terminology or accepted aspects of measuring and testing. Standardisation can be a channel of knowledge and technology transfer. Standards can contribute to the integration of economic areas, like the Single European Market, via their integration into the European health, environmental and safety regulations. Maybe most important from an economic and business perspective and at the same time surely the least understood aspect of standards and standardisation is their relationship to innovation. The reason for the lack of understanding of this relationship is mainly due to the fact that standards do not automatically spur innovation. Rather, certain aspects of standards can have a beneficial effect while others might hold the danger of reducing innovation. The discipline of standardisation research can provide valuable insights into this relationship and help to strengthen the positive aspects of standards and standardisation.

This course reflects the European market needs for education in standardisation or standardisation-related competences identified by a study on behalf of the European Commission.

This series of introductory lectures will cover the topic of standards and standardisation from a holistic perspective integrating findings from the field of standardisation research on the relation of standards and innovation, the role of standards in innovation policy as well as practical knowledge about standards, standardisation and of standardisation work into a coherent curriculum. Students passing this curriculum will have a better understanding not only of the economic theories behind standards and standardisation but also will have a better understanding of how standards have an impact on the microlevel of companies, the macrolevel of the national, European and global innovation landscape, the relevance of standards in innovation policy or R&D policy and the relation between standadisation and regulation. Moreover, students will be introduced to the different institutions that make up the vast standardisation landscape at the national, European and international level, how these levels and institutions interact, which rules govern standardisation and how both public and private stakeholders can participate in successful standardisation work.

Portfolio

  • MC Questions on exercise sessions

  • Written assignment
  • Writing workshop
  • Final Exam (60 min) at the end of the semester (24.07.2019 at 13:00 pm, room EB 301)

Schedule for Lecture (preliminary)

Strategic Standardization and Platform Management
Date
Topic
10.04.2019
Introduction 
17.04.2019
Formal Standardization 
24.04.2019
Standards Consortia and Fora 
01.05.2019
Holiday
08.05.2019
Company Standards 
15.05.2019
Private Standards 
22.05.2019
Quality Infrastructure 
29.05.2019
Standards in GVCs 
05.06.2019
Sustainability and Eco Labels  
12.06.2019
Research, Innovation and Standardization
19.06.2019
IPR and Standardization
26.06.2019
Standardization Policy
03.07.2019
Platform Management I
10.07.2019
Platform Management II

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Guest Lectures/Exercises (preliminary)

Guest Lectures
Date
Topic and Lecturer
17.04.2019
Writing Workshop Part I, room H 2032 from 14.00 - 16.00
23.04.2019
No exercise
30.04.2019
Mr. Mulligan (ETSI)
07.05.2019
Mr. Eisape (Deutsch Bahn)
14.05.2019 
Mr. Hagelberg (Volkswagen)
21.05.2019
Mr. Böhm (Open Invention Network)
27.05.2019
Writing Workshop Part II, room at H 2032 from 08.30 - 10.00
28.05.2019
Mr. Kleinhans (Stiftung NV)
04.06.2019
Ms. Mirtsch (BAM)
11.06.2019
Mr. Akkerman (BAM)
18.06.2019
Mr. Firnkorn (neurocat GmbH)
25.06.2019
Mr. Pohlmann (IPLytics)
02.07.2019
Mr. Denkler (BAM)
09.07.2019
TBD

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