TU Berlin

Institute of Technology and ManagementStrategic Standardization and Platform Management

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Strategic Standardization and Platform Manegement - SS 2018

Strategic Standardization - Lecture and Tutorial
0832 L 274
VL (2 SWS)
18.04.2018 - 19.07.2018
12 - 2 pm (c.t.)
BIB 014
Prof. Blind
0832 L 275
UE (2 SWS)
24.04.2018 - 18.07.2018
12 - 2 pm (c.t.)
BIB 014
External speakers


Standards and standardisation are ubiquitous. Successful examples are mobile telephones, which experienced rapid diffusion in Europe by benefiting from the timely release of the GSM standard, and laser technology, for which the German industry via early standardisation achieved a leading position both in Europe and worldwide.

We are aware of some of these standards like standardised paper sizes, standards in the www, plugs and sockets of electronic equipment, bolts matching nuts etc.. Other standards we may not be aware of like standards for the height of steps on a flight of stairs or standards for the safety of playground equipment.

Even though we might not be aware of all types of standards they both have an impact on our modern life and at the same time are important tools of strategic entrepreneurship as well as relevant for industry at large, policy and society.

In this respect, the relevance of standards can take many forms. Some are elements of the technical infrastructure of our society. Other standards facilitate the exchange of goods and services. Yet other standards provide users with a common terminology or accepted aspects of measuring and testing. Standardisation can be a channel of knowledge and technology transfer. Standards can contribute to the integration of economic areas, like the Single European Market, via their integration into the European health, environmental and safety regulations. Maybe most important from an economic and business perspective and at the same time surely the least understood aspect of standards and standardisation is their relationship to innovation. The reason for the lack of understanding of this relationship is mainly due to the fact that standards do not automatically spur innovation. Rather, certain aspects of standards can have a beneficial effect while others might hold the danger of reducing innovation. The discipline of standardisation research can provide valuable insights into this relationship and help to strengthen the positive aspects of standards and standardisation.

This course reflects the European market needs for education in standardisation or standardisation-related competences identified by a study on behalf of the European Commission.

This series of introductory lectures will cover the topic of standards and standardisation from a holistic perspective integrating findings from the field of standardisation research on the relation of standards and innovation, the role of standards in innovation policy as well as practical knowledge about standards, standardisation and of standardisation work into a coherent curriculum. Students passing this curriculum will have a better understanding not only of the economic theories behind standards and standardisation but also will have a better understanding of how standards have an impact on the microlevel of companies, the macrolevel of the national, European and global innovation landscape, the relevance of standards in innovation policy or R&D policy and the relation between standadisation and regulation. Moreover, students will be introduced to the different institutions that make up the vast standardisation landscape at the national, European and international level, how these levels and institutions interact, which rules govern standardisation and how both public and private stakeholders can participate in successful standardisation work.

Topic Overview

Strategic Standardization and Platform Management
Topic and Lecturer
Introduction (Prof. Blind/Dr. Denkler/Mr. Pohlisch/Ms. Mirtsch/Ms. Koch)
Formal Standardization (Ms. Mirtsch)
Private Standards (Dr. Denkler)
Standards Consortia and Fora (Mr. Pohlisch)
Company Standards (Ms. Müller/ Mr. Gruben)
Standards in Global Value Chains (Mr. von Laer)
Sustainability and Eco Labels (Ms. Ladu)
IPRs and Standardization (Mr. Pohlisch)
Research, Innovation and Standardization (Prof. Blind)
Standardization Policy (Prof. Blind)
Quality Infrastructure (Ms. Koch)
Platforms - Definitions and Examples (Prof. Blind)
Platform Management (Prof. Blind)
Exam Preparation (Mr. Pohlisch/Ms. Mirtsch/Ms. Koch)

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Guest Lectures/Exercises

Guest Lectures
Standardization at DIN (Mr. Eisape)
Motives to standardize (Mr. von Laer, TU Berlin)
Company Standards at Volkswagen (Mr. Hagelberg, VW)
Exercise Management Standards (Dr. Denkler, BAM)
Energy Efficiency Label (Dr. Akkerman, BAM)
The German Standardization Panel (Mr. Heß, TU Berlin)
DIN Spec for Smart Data (Dr. Sürmeli, TU Berlin)
Conformity Assessment (Dr. Vehring, VdTÜV)
Quality Infrastructure in Germany (Dr. Schultes, BMWi)
Case Studies (Ms. Mirtsch, BAM)

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